Introducing Bonvenu Bank
Citizens National Bank in Louisiana is now Bonvenu Bank;
New Name Heralds Institution’s Commitment to Personalized, Customer-First Banking
BOSSIER CITY, LA. – Citizens National Bank, founded in north Louisiana in 1985 and expanded in south Louisiana in 2021, introduced its new identity today as Bonvenu Bank.
Bonvenu Bank, inspired by the French word ‘bienvenue’ meaning ‘welcome,’ is designed to invite consumers to a more personalized banking experience where the banker and customer enjoy a partner relationship. Jason D. Smith, President and CEO of Bonvenu Bank noted, “The new brand highlights one of our best assets, our ability to welcome our customer’s vision. This brand signifies our willingness to open our eyes and minds to see what customers see, especially those small business owners who have vision but need versatile financial guidance. The name change signifies our commitment to engage with our customers in more direct, personalized ways that will address their financial needs in a customized manner.”
The name change to a French inspired branding underlines the bank’s profound ties to Louisiana, highlighting its dedication to the community’s prosperity and well-being for almost 40-years. The new bank logo features a bold, vibrant color palette of teal, gold, sky blue and oyster. A crown-like symbol next to the strong sans-serif typeface that reads Bonvenu Bank is an abstract representation of Louisiana’s culture and landscape.
Meanwhile, Smith reminded stakeholders that a name change will not change the institution’s tried-and-true fundamental values and operational principles. The bank remains focused on customer-first service and helping improve the communities it serves. This rebranding reinforces the bank’s allegiance to its origins while striving for continuous growth, ensuring mutual success for both the bank and its community.
